In this monthly conversation series Grant Scott speaks with editor, writer and curator of photography Bill ShapiroIn an informal conversation each month Grant and Bill comment on the photographic environment as they see it. This month Bill and Grant take on the process and the reality of selling photographic prints.

Bill Shapiro
Bill Shapiro served as the Editor-in-Chief of LIFE, the legendary photo magazine; LIFE’s relaunch in 2004 was the largest in Time Inc. history. Later, he was the founding Editor-in-Chief of LIFE.com, which won the 2011 National Magazine Award for digital photography. Shapiro is the author of several books, among them Gus & Me, a children’s book he co-wrote with Rolling Stones guitarist Keith Richards and, What We Keep, which looks at the objects in our life that hold the most emotional significance. A fine-art photography curator for New York galleries and a consultant to photographers, Shapiro is also a Contributing Editor to the Leica Conversations series. He has written about photography for the New York Times MagazineVanity Fair, the AtlanticVogue, and Esquire, among others. Every Friday — more or less — he posts about under-the-radar photographers on his Instagram feed, where he’s @billshapiro.

Dr.Grant Scott
After fifteen years art directing photography books and magazines such as Elle and Tatler, Scott began to work as a photographer for a number of advertising and editorial clients in 2000. Alongside his photographic career Scott has art directed numerous advertising campaigns, worked as a creative director at Sotheby’s, art directed foto8 magazine, founded his own photographic gallery, edited Professional Photographer magazine and launched his own title for photographers and filmmakers Hungry Eye. He founded the United Nations of Photography in 2012, and is now a Senior Lecturer and Subject Co-ordinator: Photography at Oxford Brookes University, Oxford, and a BBC Radio contributor. Scott is the author of Professional Photography: The New Global Landscape Explained (Routledge 2014), The Essential Student Guide to Professional Photography (Routledge 2015), New Ways of Seeing: The Democratic Language of Photography (Routledge 2019), and What Does Photography Mean To You? (Bluecoat Press 2020). His photography has been published in At Home With The Makers of Style (Thames & Hudson 2006) and Crash Happy: A Night at The Bangers (Cafe Royal Books 2012). His film Do Not Bend: The Photographic Life of Bill Jay was premiered in 2018.

©Grant Scott 2026


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4 responses to “PODCAST: A Photographic Life, Episode 421, With Bill Shapiro ‘How To Price and Sell Photographs!’”

  1. Hiya. Just a quick question. When you talk about sizes of prints (different editions at different sizes, etc.), I assume you’re talking about paper size? How does the actual photograph printed size come into this? I’m just imagining someone being cheeky with a 35mm neg that can only really stand enlarging to around 8×10-ish offering a 16×20 edition but with the physical image being exactly the same size.

    Thanks,
    Dean
    p.s. off right now to watch the film The Jazz Loft According To W. Eugene Smith, followed by the exhibition W. Eugene Smith and New York: The Loft Era. Quite excited.

    1. Hi yes we are referring to paper size, however the size of the image can also constitute an edition. Usually these are connected. Hope you enjoyed the film.

  2. Thank you, this was very informative and very much appreciated!

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