FILM/TALK: Photography A Visual Language: The Commissioned Document Part 3

This short film is part of a conversation featuring photographer Jonathan Gregson and art directors Fiona Hayes and Geoff Waring hosted by Grant Scott. In this film they discuss the changing relationship between the photographer and the art director/client, the changing landscape of publishing, what the art director is looking for from the photographer and what makes a good art director from the photographer’s perspective. 

This talk was part of a day of talks titled Photography A Visual language: A Day of Conversation held by us in collaboration with Van Arts: Vancouver Institute of Media Arts, Canada and the Editorial and Advertising photography course at the University of Gloucestershire, UK.

Film courtesy of Reece Pickering and Tchad Findlay.

Fiona Hayes has been art directing magazines worldwide for over twenty years. She has been the art director of ten titles, including House & Garden in London, Myself in Munich, GQ in Mumbai, both the Russian and British editions of Cosmpolitan, and Vogue in Russia (twice). Since 2013 Fiona has been the Art Director of Brand Development & New Markets for Condé Nast International, based in Paris and London. She has consulted on the launch of seven titles for CNI including GQ Thailand, AD Middle East, Condé Nast Traveller Turkey, and Glamour Iceland. Number eight will be Glamour Turkey, launching in March 2016.

Geoff Waring began his art directing career as the art director at Elle UK, and then went on to work as the Design Director at Vogue under Robin Derrick in the 90’s. After 4 years Condé Nast invited him to Sydney to art direct Vogue Australia. Sixteen issues later Geoff returned to London to launch Red magazine for EMAP. (The logo is in his handwriting). A brief stint on a web start up led him back to Condé Nast to launch Glamour UK in 2000 and helped create the ‘Glamour‘ handbag size look that would be rolled out across the world in over twelve countries. In 2005 he launched Easy Living where he was Creative Director for 4 years before going freelance. Over the years Geoff has worked as an art directer for clients such as for Boden, M&S, Monsoon, Cath Kidston and Clarks among others. More recently he revamped Good Housekeeping for Hearst. As well as working as an art directer he has written and illustrated several award winning children’s books published in the UK and across the world, including the USA, France, Sweden, Taiwan and Korea. Geoff is currently working with Gina Shoes art directing their photography and designing, shooting and art directing their digital and print content.

Jonathan Gregson is an award winning food, travel and still life photographer, based in Central London who works for a wide range of prestigious editorial and advertising clients. His work has been recognised by various awards including the Travel Photographer of The Year Awards, The Pink Lady Food Photographer of The Year Awards. His clients include Waitrose, Hovis, Martha Stewart Living, Marks&Spencers, Jamie magazine, Harrods, Sainsburys, Homes&Gardens magazine and Lonely Planet amongst many others.

Grant Scott has worked as an art director on magazines such as Elle and Tatler and has worked with professional photography and photographers for thirty years and as a photographer, writer, editor and creative director since 2000. Thames & Hudson published a monograph of his work At Home With The Makers Of Style in 2006 and he has had his images exhibited nationally and internationally. Whilst continuing to work as a photographer, he edited Professional Photographer, Photography Monthly and Turning Pro magazines before launching his own title Hungry Eye in 2011. He now edits and curates the multiple publishing platform Grant has judged many international photographic awards including the World Press Photo Multi-Media Awards, RedBull Illume Awards and Hasselblad Masters Awards and is a judge for the Food Photographer of the Year Awards 2015.
His book titled Professional Photography: The New Global Landscape Explained was published by Focal Press in August 2014 and The Essential Student Guide to Professional Photography was published by Focal Press in 2015. He writes on photography for BBCNews. Grant is a Senior Lecturer on Editorial and Advertising Photography at the University of Gloucestershire.